Creative adviser Peter Esmonde is vice president for new media at Encyclopedia Britannica. Trained as a filmmaker, Esmonde worked as an editor, story analyst, writer, researcher, and associate producer on both documentaries and feature films before moving into new media in early 1995. He was part of the initial team that built Discovery Channel Online, and served as the site's technology editor until March of 1997. He is presently in charge of planning, developing, and executing all electronic products and services for Encyclopedia Britannica. Esmonde has taught at NYU's Tisch School of the Arts, and has contributed pieces to CIVILIZATION magazine and The Washington Post. Esmonde holds degrees from Yale (B.A.) and the American Film Institute's Center for Advanced Film and Television Studies (M.F.A.).

Co-producer John Keefe is a many-media producer based in Brooklyn, New York. His company, North Woods Productions, produces live audio and video netcasts, builds online stories, develops science television programs for public television and performs field-audio work for A&E, Discovery Channel and The History Channel. Keefe is the former science editor for Discovery Channel Online and was executive producer for DCOL's live internet broadcasts, including a weekly, interactive talk show hosted by National Public Radio's Neal Conan. A print and radio journalist by training, Keefe won a Peabody Award for his role as co-creator and senior producer of "Kinetic City Super Crew", a science radio series for children. As noted above, Keefe's father committed suicide three years ago.

Co-producer Mary Esselman is a Washington, D.C.-based freelance writer, researcher and storyteller who has worked for numerous print and electronic publications. Recent clients include Discovery Channel Online, for which she has written some of the site's most-visited stories and interactive games; and Scott Craig Productions, where she conducted field research for an upcoming public television documentary. In 1994, Esselman was nominated for a national magazine award for a People Magazine story on sexual assault among Washington's deaf community. Before shifting to freelance work, Esselman was an instructor in English and women's studies at Georgetown and American Universities.