Introduction
Small Group Dialogue
SGD is a more perfect discussion tool built to foster intimate, high-quality exchanges.
By limiting group size and lifespan, Small Group Dialogue emphasizes each member's value, encouraging a sense of belonging and an investment in frequent visits. The result is a structured experience requiring minimal intervention, and an astonishing signal-to-noise ratio unmatched in any conventional online dialogue model.
Principles of SGD
SIZE
- STRUCTURE OVER CLAMOR
Participants
are assigned to multiple small groups, instead of joining a crowded, anonymous
mass.
TIME
- INVESTING, NOT DRIVING BY
Limited lifespan of each group promotes commitment
and provides closure.
ACCOUNTABILITY
- LISTENING INSTEAD OF FLAMING
Emphasis on member bios and member-promoted content drives visibility,
a sense of belonging and self-regulation.
EFFICIENCY
- AUTOMATION REDUCES MODERATION
Tracking, administration and notification system for users and hosts allows
for cost-efficient community monitoring.
| "... online discussion may be a more promising way to promote democratic debate. [...] Rapport often developed instantly in their virtual communication, seemingly from the sense of safety people feel." | |
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The New York Times, Vox
Populi, Online and Downtown, September 26, 2002
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| "Groups like Web Lab are building new kinds of Web forums designed to foster a more useful debate." | |
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The Washington Post, MTV:
Battling Hate Online, February 1, 2001
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The New York Times, Improving
Dialogue on the Internet, July 5, 1999
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The SGD tool and technique were refined over several years, through a series of extraordinary discussions on topics including interracial families and the Clinton impeachment. The latest version of the software was built by Web Crossing, a leader in online community technology, in a non-exclusive partnership with Web Lab.